DORIS sells agency management software to small and medium sized independent
insurance agents. Most of our prospects come to us by word of mouth,
magazine ads and website searches. We initially purchased an independent
insurance agency email list from a trusted source and dropped those into
eProspector. For two years, we have been emailing monthly letters to
those email recipients. In addition, as we come across new leads that are
not already in eProspector from the above list, we add them in manually so they
are also receiving our monthly email letters.
Since we only have 4 sales reps that cover the entire United States, and we are
one of the three major competitors in this business, it is impossible for us to
consistently touch our prospects individually long term. eProspector now
does that for us by finding the hot leads and then keeping in touch with the
prospects that are not ready to make a change just yet. This keeps our
name in front of them frequently enough that when they are ready to make a
change, they express interest and eProspector notifies us.
We have had tremendous success using eProspector. On a daily basis, all
reps receive responses from prospects who have received our emails. They
become active prospects or thank us for keeping in touch, inquire about pricing
again, or let us know they are still not ready.
Using eProspector has resulted in an increase in our sales numbers. During
2005 we directly sold 22 new accounts that came from eProspector leads.
It has paid for itself many times over, especially when you factor in the cost
savings of not doing mailings.
I foresee us using eProspector from here on out. The company was very
helpful with the customization of our letters and training us how to use the
software, and they are always prompt to respond when we have questions or need
You can visit our web site for more information at
- Stephania Burnett, Director of Sales