Top 10 Frequently Asked Questions
Q. What does your product do?
A1. It is an automated lead generation and market awareness solution. We begin
by purchasing a targeted email database that fits your market. Then our
solution uniquely creates 1000 customized marketing messages for you and
delivers email campaigns daily throughout the year, totally on its own. It is
designed specifically for small and midsize businesses. Our value proposition
is automated daily email campaigns without the need for a marketing resource.
We documented a 5% lead response over the last couple years.
A2. (Alternative) First, we identify a database list for your target market
from our national database that we manage, and load it into the product. Then,
we draft a marketing questionnaire for you about your business. This creates a
comprehensive marketing content library of about a thousand customized sales
messages describing your business and benefits. Each day database records are
assigned to begin email marketing campaigns that pull messages from the
marketing library and deliver them automatically at preset intervals throughout
the year. That process will drive your market to call you, reply, and to
click-thru a link in the email to visit your Web site. Our solution identifies
specifically who those click-thru visitors are for sales followup, as well as
who opens your emails. That will increase sales opportunities with less effort.
Q. Isn't this spamming?
A. Spamming is a generic term that means something different to everyone, but
is usually considered to be unsolicited emailing. What one person considers
spam is a valued offer to another. Our solution complies with the federal law
that controls emailing, called the Can Spam Act of 2003. That law is often
misunderstood and requires only an automated opt-out in each email, along with
a few other guidelines.
Q. How much does it
A. We provide a bundled fee that includes all our basic services and a targeted
email list in your market. Our fees are 6 cents per email sent during the 12
month contract period, or 6.5 cents per email sent during the 6 month contract
period. If you have your own list instead, they are 3 cents and 3.5 cents for
each email sent during the contract periods. Our fees are paid through a bank
Ach process each month.
Q. What results will I get?
A. Results vary by customer. Our average customer in 2008 received from 2000 to
5000 opened recipients. Also, our average customer received 100-200 leads with
an annual marketing response of 4%.
Q. Is there a guarantee or a trial?
A. We do offer a six month trial license. We have many hundreds of customers
and provide a lengthy list of references to contact. All our costs, include
list purchase, are up front. You can't try marketing once or twice. It is a
form of advertising and the results accumulate and measure over a year. The six
month license is the minimum available to ensure a proper evaluation and
Q. Can't I get a
similar solution from a competitor?
A. Not to our knowledge. Other solutions require a resource to create and
manage campaigns. Also, other products are designed to create flashy HTML
content, like newsletters, for communications with people who already know you.
But that is not a good way to conduct new business prospecting because email
filters will screen out too many of the messages due to the amount of HTML
content. Our solution automatically creates and manages campaigns without a
resource. Instead of providing robust HTML graphics, pictures and colors, it
produces a quality marketing message describing why someone may need your
products or services.
Q. How long will it take to get
A. From receipt of payment we can launch your campaigns in about a month.
Q. Where do you get the
A. We have a Strategic Database Partner who has developed a large national
opt-in database. We select a database list for your market based on your
specific firmographic criteria, the list is custom built for you and verified,
then loaded into our product.
How many database names do I need to make it work?
A The more the better. 5,000 to 10,000 names is ideal and will typically
produce good results. 2500 is the minimum amount to get reasonable results. The
more database names, the more leads and sales generated.
Q. Do the emails go out of my
A. No. The emails go out of a dedicated server of ours so it doesn't
require any technical setups on your end, or software, or resources. We plan to
provide the option to go out of your servers in the near future.
Q. What if I don't have an
email database to use?
A. We can identify one in our national B2B database that fits your firmographic
Q. What if my
current Web site needs more work to be effective?
A. We are available to help you evolve your Web site to more
sophistication. In fact, most of the leads produced from our solution are
web site visitors. But when they click on your web site landing page
link, they are already interested based on your marketing message. So
even if your web site needs some more work, they were already interested.
You can quickly followup and professionally turn their web site experience into
a positive one and explain that you are in the process of enhancing your site.
Q. How much time
will I need to spend using it each day?
A. Typically an Admin, marketing, or sales resource accesses the solution daily
for about 5 minutes to view a key statistics report, and to find your web site
and open leads.
Q. Do I own the database?
A. Upon request, you will be provided an excel sheet for each contact record
with all their info except email address. So you own the mailing list info for
Q. What if I don't renew, do
I get the database?
A. You can keep the mailing list spreadsheet.
Q. What kinds of
businesses do you specialize in?
A. Our solution works for any business that provides a competitive product or
service offering and needs to continually find more prospects and acquire more
new customers. Our customer base is very diverse, with dozens of industries and
SICs. The top broad categories of customers are in: manufacturing,
distribution, technology, and business services. If you have a very
limited market of less than a few hundred companies, percentage results will be
diminished. However, the need to constantly touch those companies
frequently may be even more important.
Won't everybody delete these messages, or they will get filtered out?
A. Certainly many messages do get ignored, deleted or filtered out. That
is just a function of marketing in general, and filtering technology. But we
touch everyone in the database up to 28 times per year. That process produced
several thousand open recipients last year for our typical
How many times do you send the emails out?
A. The emails are staggered out daily to your database, with each name getting
touched up to 28 times per year.
What happens when someone wants to be removed?
A. Our solution provides an automated opt-out link in every email that goes
out. Most unsubscribe requests are handled that way. Sometimes a
recipient may elect to reply to the email and ask to be removed. We train
you how to handle that simple procedure online in our system.
Will this integrate with my other databases?
A. Our solution does not currently integrate with your other database or CRM
application. But almost all of our customers have another solution they use for
managing their contact information for prospects and customers. Our solution
easily runs independently from that. We are the marketing activity system. Once
we generate a lead, it is forwarded to the sales team. By loading the purchased
list into your CRM system, your sales rep does a simple query for the lead,
then calls and tracks all activities in your CRM. If it becomes an active
prospect, you take them off the campaign in our system and manage them through
your other application. Integration has not become a necessity to use our
system successfully. We are in the design phase for a web services platform
that can link into any application.
Q. How computer literate must I be?
A. You should have basic knowledge of how to use a computer, Microsoft Windows,
a mouse or pointing device, and how to use a browser to access the
Internet. No special skills are required.
Q. I already use Constant Contact
(or ExactTarget or something else). Why do I need your solution?
A. Congratulations on your decision to move into email marketing. I hope
that solution is generating good results for you. They have a nice
product. However, those products are designed to create robust HTML
graphics and as such, are really only effective for communications with
companies who already know you, like customers and active prospects. If
you used those system to send to a fresh list of people who don't know you, too
many of your emails will get filtered out. So the difference is, our
application is designed for new business prospecting, while the other product
is mainly used for customer communications. We have quite a number of
customers who already had/have Constant Contact before they decided to license
What about the security of my database and reliability of the product?
A. You will login with a unique combination of your name, company, and
password. As far as reliability, we have used a co-locator provider
partner since 2000 and experienced over 99% reliability. This company
specifically specializes in hosting the infrastructure Internet communications
equipment, backup, and other capabilities needed to host thousands of Web
sites, web servers, ISDN, DSL, T-1, and other communication methods. We
have a traffic monitoring device that measures workload capacity so we know
when to add more servers to the infrastructure hosting mix well in advance of
any possible performance issues. You should expect that the eProspector
site will normally be available to you and that your data is secure and backed
Q. Can I
use eProspector for customer base communications too?
A. We have a separate solution for customers and others who know you, called
CustomerReachT. There are important differences in the email creation and
delivery process that require everyone to use a different solution for new
business prospecting than customer base communications. Please see the demo on
our web site under the Products section.
Q. How do the results
compare with other products?
A. If the other sales and marketing programs have a method to calculate your
Return on Investment, you can easily compare. Customer averaged several
thousand email open recipients last year. The average annual lead response was
3-5%. For a typical customer with a database of 5000 names, our average
customer received 175 leads last year. Calculate the number of sales you feel
you could close and the revenue value. Then subtract the total cost of our
solution from that amount, and divide the amount left by the total cost. That
is your ROI. Let us know how it compares with other solutions. We believe ours
will be higher.
Q. What other questions
should I be asking?
A. You should be asking how to move forward to license our solution. It
is simple. We will process an email invoice. Upon receipt of
payment we will obtain and load your target firmographic list from our national
database, draft your message questionnaire, review your edits and approve the
messages, and launch you. You may also qualify for our fixed fee and
monthly payment program.
Q. How long does it take to get
A. On average it may take about a month. It is somewhat dependent
upon you in regard to the editing and approval of messages, and whether or not
you have a separate internal database list to load.
Q. What kind of technical
resources do I need?
A. You only need access to the Internet using Internet Explorer browser.
Q. What if I don't have a Web site?
A. We will assist you with this by helping you develop a Web site. That
is our specialty.
Q. Can I talk with some references?
A. Of course. Visit our web site section under Testimonials and Case Studies
and/or request our Customer list after viewing one of our webinars.